Project Objective
Sura Thai came to us with a solid concept and a logo in hand, ready to bring their vision to life. Inspired by the nostalgic charm of old-school Thai snack shops - where kids hang out after school - they wanted to level it up into a full-blown restaurant and bar, serving authentic Thai street food and a whole lot of booze.
The venue would be located in Surfers Paradise, so the goal was clear: capture the fun, chaotic energy of a local Thai food stall, but make it loud enough to stand out in one of Gold Coast’s biggest party hubs.
WHAT WE DID
Branding
Website
Menu and Stationary
Photography
Pre-Opening Campaign
Social Media Management
We crafted a lean and flexible brand system with fonts, colours, and playful patterns that could roll out across everything they needed - from menus and websites to launch promos and social content.
One of the biggest highlights? Storyboarding and shooting a series of cheeky, high-energy social reels that matched the brand’s vibrant, no-rules personality. Because when your concept is Thai street food + cocktails in Surfers Paradise, there’s no such thing as too much fun.
