What we did: Food Photography, Influencer Marketing
A family-owned local butcher and runner-up in the 2020 Best Butchers of Brisbane competition, we were thrilled when The Butcher Shoppe in Cannon Hill contacted us about a photoshoot of their products.
The Butcher Shoppe required standardised photos for their new online shopping system, set-up during the earlier months of the pandemic, as well as creative lifestyle shots for their social media.
Across three sessions, in the middle of their busy prep kitchen, we shot every single item they sold, from sausages to ham to fresh meat and their various pre-packed items.
As for the lifestyle shots, we photographed a mix of action shots and ambience shots of their shop.
Beyond photography, The Butcher Shoppe was also interested in influencer marketing across our consumer-oriented sister brand, Brissy Eater – social media and website.
Creating a photo album with a custom-designed cover across Facebook and Instagram we ran a hyper-targeted ad campaign on their local area in Cannon Hill, which reached 24,5000 people on Facebook on a $200 budget!