What we did: Food Photography, Menu Design
In the midst of planning to renovate and relocate to a new venue, Thai Antique – one of our on-going Social Media Management clients – approached us about redesigning a new dine-in and foldable takeaway menu which would reflect the new aesthetic of their restaurant.
Understanding people ultimately eat with their eyes first, the owners desired a photo-oriented menu, where each and every menu item would have an accompanying photo for diners to see what they were ordering. Based on this, a saddle-stitched booklet for the dine-in menu and an 8-page roll-fold takeaway menu were created.
After organising a comprehensive list of menu items in a wireframe to determine the rough layout and number of pages needed, a 12-hour photoshoot (spread over 3 days) of their whole menu – yep, every single item! – was conducted.
Showcasing the photos of Thai Antique’s wide selection of food was really the core focus when it came to designing and creating the restaurant’s dine-in menu. As a result, we choose to spread out the menu in a way that allowed large photographs – a mixture of group and individual shots for variety – to be featured.
The creation and design of the takeaway menu, on the other hand, had the added challenge of making sure we fitted in all the menu items and photos whilst still maintaining a clean, uncrowded look. We achieved this by opting for a concentrated collage of photos which were all numbered to refer to the relevant item and colour-coded by category. Rather than have images on the side of each menu item, this design instead allowed space for larger images.
