What we did: Food Photography, Graphic Design, Social Media Management & Marketing
Plum Tucker Café needed our help promoting their weekly Vegan Nights, and through the creation and running of a series of super successful marketing campaigns, we helped them do exactly.
The first step was capturing the stars of the show – the beautifully presented vegan dishes that would be available on the night. Next was using these images to create colourful, thumb-stopping promotional posters that clearly referenced the cafe’s chosen Mexican theme and aligned with the cafe’s target audience. Following this, we created Facebook event pages and promoted these along with the posters using precise ad settings.
The final step was the exciting part – tracking the results of the campaigns! Much to our delight, the results exceeded our (and the client’s) expectations, with the first Vegan Night reaching over 30,800 people organically and selling out in just 4 short days!
With such pleasing results, we did it all again for Plum Tucker’s next event (Asian Vegan Night), where we achieved similar success, reaching over 17,000 people and with the event once again selling out.