What we did: Branding, Food Photography, Pre-Launch Campaign, Social Media Management & Marketing, Online Ordering System
Grandma’s Asian Kitchen reached out to us with a simple request – ‘we’re opening a new shop and we need everything’. From branding & logo to menus & social media, so it was going to be a huge and fun project!
The clients shared with us their story on how the business was inspired by the love and appreciation for their grandmother’s traditional recipes, which they want to imbue with a cheeky Aussie twist.
With that in mind, we crafted a distinct ‘Boss Grandma’ identity that encapsulates their brand perfectly together with a collection of colours and typography to communicate the brand image.
From there on, we created the additional collaterals that Grandma’s Asian Kitchen required, i.e their shop signs, website, menus (in 4 different versions), and social media graphics.
Prior to Grandma’s grand opening, the FJ team also ran a multi-channel pre-launch campaign to generate hype and awareness for the brand in their hood.
Currently, we’re managing their social media accounts so Grandma can just keep on cooking!